Montejaur’s unique flagpole Christmas tree was patented in 2009. In addition, the unique production process made subsequent copies on the market totally different in terms of aesthetics, quality, brightness and assembly. Customers in Scandinavia, the EU and the US have been enjoying our products in their gardens during the last decade.
Last season we found our own picture in the web shops of several other retailers. For example:
The source was Veliline ApS from Denmark. And we of course found our picture in their winter assortment brochures for 2017 and 2018. Our picture was cut into a different background. In other words, a deliberate copying action. It’s not just a matter of lazy usage of a picture they had run into on the internet. The picture was carefully manipulated to be used in their marketing and on their boxes.
Cheap vs premium
Imagine if Renault would use Volvo picture in their marketing. Even if the difference between Veliline and Montejaur is far much larger…
Measures from Veliline have been absent. In March 2019, their lawyer stated that all pictures have been removed. But when checking on Oct 1 2019 the picture was still in use at the following resellers: Homeshop, Kridtvejsplanter and Bauhaus Denmark (!)
Montejaur is preparing a law suit before the Danish court for copyright infringement and market damages. Regarding the civil litigation, which is related to false marketing and the deception towards Danish and Norwegian consumers, we choose to notify in this way and we have also sent a notification to the Danish Consumer Agency, Forbrugerombudsmanden.